Applied ThreadFix: Fire Bullets, Then Cannonballs – Part 2

In Part 1 of this blog post, we looked at the concept of “firing bullets and then cannonballs” that comes from the book Great By Choice by Jim Collins and Morten T. Hansen. The idea works a little like this:  first fire your “bullets” – low-cost, low-risk, low-distraction experiments to figure out what will work. This allows you to calibrate what you ultimately want to do by taking small shots. Once you have a solid idea of what will work dialed in – with supporting evidence – then you fire your “cannonball” where you concentrate resources in a big bet.

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