In the enterprise, digital transformation is no longer synonymous with striving toward a structural or radical change by replacing and rebuilding systems and processes. Rather, it now resembles any other business function – with the goal of enabling continuous innovation across departments.

If you’re at a small or medium-sized business (SMB), however, the stakes are different. You’re probably already pressed for technology resources and capital. Why then, would you care about turning your operations inside out and changing your fundamental ways of working?

The answer is survival.

While SMBs and startups often have the same functional concerns as enterprises – such as patchy cash flow, unmet revenue targets, customer service complaints, and poor employee productivity – all of these challenges have a significantly bigger impact on the continuity of a small business than that of a large organization.

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